The Most Premium Accolade in GTR

As the Frontier Awards entered their fifth decade, the industry celebrated with a spectacular event in October 2025 at Palm Beach Cannes, following the penultimate day of the TFWA World Exhibition. The 2025 champions showcased the outstanding accomplishments of individuals, teams, and companies shaping the present and future of travel retail.

The industry's most prestigious awards return in 2026 during the same exciting week at TFWA World Exhibition in Cannes, with full details coming soon.

Don’t miss out on any updates: register your interest today for the 2026 Frontier Awards, including ticket release, entries opening, and judges announcements!

Register Your Interest
MEET THE 2025 WINNERS

The Frontier Awards mean everything. They are the pinnacle award for the travel retail industry, so it means the world for us to win such a prestigious award.

Andrew Bardsley Global Brand Director - Prestige Pernod Ricard
Having attended many Frontier Awards over the years, I’d say this year’s event exceeded my expectations. The venue was fantastic, glamorous, a wonderful space that felt very special. The format of the awards meant that there was plenty of time to celebrate and enjoy the party... everything was brilliantly done. The entrance to the event, the red carpet, the interviews taking place, it felt special.
2025 Lead Partner Blackjack Promotions

Winning an award at Frontier is very special for anyone. We're very fortunate that the judges have recognised the hard work that the team has done. I think the Frontier Awards are a great way to bring the industry together, we love bringing people together, and the networking is fantastic, so we love to be a part of it!

Thabet Musleh Chief Retail and Hospitality Officer 2025 Headline Partner & After Party Sponsor | Qatar Duty Free

The even was great, high quality, professional and met expectations. It went smoothly, it was a perfect mix of fun and professional. There was enough time, before, during and after the event to network. Great atmosphere - and the right people there.

2025 Partner Jagermeister

We were honored to be part of such a remarkable occasion. It was a privilege for us to support this year’s edition as a sponsor and to contribute, in our own way, to the success of an event that has become such an important tradition. The ceremony was beautifully organized, and the festive atmosphere that concluded the celebration perfectly reflected the spirit of the duty free.

2025 Partner Barton & Guestier

My favourite part was seeing all these lovely people coming together and joining forces for the better future of this industry.

Anna Somogyi Marketing Director – Category, Shopper & Customer | Frontier Awards Judge Mondelēz International World Travel Retail
600+
Attendees
41
Years Running
22
Categories
9
Respected Judges

VIEW THE 2025 HIGHLIGHTS

SEE THE PHOTOS

WHY ATTEND THE FRONTIER AWARDS

Boost Your Credibility

Position yourself as a knowledgeable, connected player by being present at the sector’s most influential gatherings.

Build Powerful Connections

Network with senior decision-makers and influential buyers from across GTR. Our awards offer the opportunity to meet and engage with 600+ travel retail professionals in one room.

Celebrate in Style

Mark a successful year with your team! Enjoy an unforgettable evening of entertainment and recognition at a luxury venue.