HARIBO - exciting the customer, supporting the retailer, driving the category. Celebrating its 125th anniversary this year, the still family-owned HARIBO brand has grown from a small domestic kitchen to become a consumer favourite and a leading global player in Confectionery. Across its worldwide Travel Retail operations HARIBO’s current marketing theme of ‘Uncover More Fun’ supports retail partners at leading airports and border stores through a steady stream of powerful new product innovations that address On the Go and Gifting motivations, complemented through instore activations that engage, excite and convert the traveller.