Award Categories 

The Frontier Awards are open to all travel retailers, airports and suppliers/brands operating in the sector. 
If you have any questions regarding your entry, please contact Klaudia Wyderska

Email: klaudia.wyderska@emap.com 

Entries are now open until the 14 June 2024.

To be eligible for these awards:

  • Entries must relate to products launched and activities taking place in global travel retail only in between 10 June 2023 and 14 June 2024.
  • Entries can relate to products originating in and activities taking place internationally.
  • The closing date for the Frontier Awards is 14 June 2024. Entries received after this date will not be eligible.
  • Entries can be made by individual businesses or those officially representing them.
  • Awards are open to sector companies of any size but must be in travel retail.
  • All parts of the entry form must be completed online to make the entry valid. Please submit an entry statement of up to 1,000 words. Judges will be assigning scores to each category criteria listed so please ensure you address all points in your statement.
  • You must fill out the entry statement.
  • Each entry must be individual and tailored to the award category.

Supporting materials:

Company logo required – this will be used in the awards presentation so please ensure it is in relation to the company you are representing.

Supporting image required- this will be used in the awards presentation so please ensure it is in relation to the company you are representing.

Optional supporting material – this can be a Powerpoint or PDF document of no more than 10 pages. Optional supporting video.

Please do not upload compressed files. This includes wetransfer, zip files and dropbox links.

  • Using the published criteria, the panel of judges will individually allocate a score to each finalist working remotely using our online system.
  • The shortlist and winners and will be decided according to the final amalgamated scores. (In the unlikely event of a joint winner, judges will discuss the shortlist together at length and will be asked to re-score the three highest finalists).
  • Entries may be moved into an alternative category if deemed more appropriate.

Open to all industry stakeholders

Best New Speciality Shop Opening

From luxury boutiques and monobrand stores to category concepts, speciality stores continue to elevate the travel retail offering across key channels. We look at the best openings in travel retail in the past year in this specialist space.

£ 145.00

People & Planet Award: Diversity & Inclusion Champion

Diversity & Inclusion matters. Not only has it been shown to improve business performance, it also promotes societal benefits. In this category, we are looking for individuals, teams and businesses that have recognised the importance of building Diversity & Inclusion into workplaces, partnerships and communities in which they operate – whether it is a balance in leadership, positive portrayal in consumer-facing campaigns, or shaping inclusive policies.

Note: This award celebrates diversity in travel retail across gender, orientation, ethnicity and all underrepresented groups.

£ 145.00

People & Planet Award: Sustainability

The Frontier Awards continue to champion sustainability in the industry. This award is open to individuals, team efforts or businesses in global travel retail that have shown an impressive commitment to environmental factors through their activities over the past year – however small or localised – which have had a demonstrable positive impact on people and the planet.

£ 145.00

Rising Star of the Year

The Rising Star of the Year Award recognises an individual that is a relative newcomer to the industry but is making waves as a future leader and influencer in global travel retail – irrespective of age or designation in their company.

£ 145.00

Team of the Year

For this award, retailers and suppliers can nominate a team within their organisation for its outstanding achievements over the past year, however small or localised. Judges will look for teams that have made a positive non-commercial impact, i.e. social or environmental.

£ 145.00

Technology Success Story of the Year

This award recognises pioneering technology innovations in travel retail that have improved the shopping experience for consumers. Open to all stakeholders, the award is open to established or new technology innovations, from products and apps to websites and ventures into the Metaverse.

£ 145.00

Open to retailers & airports

Airport Retailer of the Year

Duty free shopping has become a crucial part of the holistic airport experience. This award honours the company presenting the most exceptional achievements in airport retail globally in the past year.
£ 145.00

Best Airport for Retail

From destination airports to transit hubs, airports around the world are competing for passenger traffic as global travel resumes a positive trajectory. Ensuring they provide the best passenger experience is crucial. This award recognises the airport with the most supportive approach to travel retail and one that has presented a standout shopping offer to travellers in the past year.
£ 145.00

Best New Duty Free Shop Opening

2023 continued to see some exciting activity across all travel retail channels in the traditional duty free store environment. This award will evaluate new store openings, transformations and expansions of multi-category stores focused on the core duty free categories.

£ 145.00

Border, Downtown or Port Retailer of the Year

Border, downtown and port duty free are an integral component of travel retail, serving global travellers on their journeys. This award celebrates excellence in this space in the past year.
£ 145.00

Cruise or Ferry Line Retailer of the Year

The maritime travel market is seeing record numbers as travellers flock to well-loved cruise lines, new ship launches and sailings serving various needs and destinations. This award honours innovation and outstanding achievements by a retailer operating in the global cruise and/or ferry retail channel.

£ 145.00

Inflight & Omnichannel Retailer of the Year

The inflight retail business is adapting to a rapidly evolving landscape as consumer trends and requirements shift continuously. This award recognises the company presenting the best achievements in this sector.

£ 145.00

Retailer Campaign of the Year

The best travel retail campaign, activation or pop-up by a RETAILER/LANDLORD, judged against a range of factors including innovation, concept and consumer impact. This can be a physical or digital initiative – or both.

£ 145.00

Open to brands & suppliers

Star Beauty Product of the Year

The Star Beauty Product of the Year award celebrates the hero product in this category in travel retail in the past 12 months, whether that is a new launch or an SKU that has stood the test of time. Judges will be looking for performance highlights, star quality and brand visibility. You must include travel retail market history, size and RRP details.

£ 145.00

Star Electronics, Toys, Gifts & Travel Accessories Product of the Year

The Star Electronics, Toys, Gifts & Travel Accessories Product of the Year award celebrates the hero product in this category in travel retail in the past 12 months, whether that is a new launch or an SKU that has stood the test of time. Judges will be looking for performance highlights, star quality and brand visibility. You must include travel retail market history, size and RRP details.

£ 145.00

Star Food & Confectionery Product of the Year

The Star Food & Confectionery Product of the Year award celebrates the hero product in this category in travel retail in the past 12 months, whether that is a new launch or an SKU that has stood the test of time. Judges will be looking for performance highlights, star quality and brand visibility. You must include travel retail market history, size and RRP details.

£ 145.00

Star Jewellery & Watches / Fashion & Accessories Product of the Year

The Star Product across Jewellery & Watches/ Fashion & Accessories (including sunglasses) Product of the Year award celebrates the hero product in this category in travel retail in the past 12 months, whether that is a new launch or an SKU that has stood the test of time. Judges will be looking for performance highlights, star quality and brand visibility. You must include travel retail market history, size and RRP details.

£ 145.00

Star Spirits Product of the Year

The Star Spirits Product of the Year award celebrates the hero product in this category in travel retail in the past 12 months, whether that is a new launch or an SKU that has stood the test of time. Judges will be looking for performance highlights, star quality and brand visibility. You must include travel retail market history, size and RRP details.

£ 145.00

Star Tobacco & New Generation Product of the Year

The Star Tobacco & New Generation Product of the Year award celebrates the hero product in this category in travel retail in the past 12 months, whether that is a new launch or an SKU that has stood the test of time. Judges will be looking for performance highlights, star quality and brand visibility. You must include travel retail market history, size and RRP details.

£ 145.00

Star Wines Product of the Year

The Star Wines Product of the Year award celebrates the hero product in this category in travel retail in the past 12 months, whether that is a new launch or an SKU that has stood the test of time. Judges will be looking for performance highlights, star quality and brand visibility. You must include travel retail market history, size and RRP details.

£ 145.00

Supplier Campaign of the Year

The best travel retail campaign, activation or pop-up by a SUPPLIER/BRAND, judged against a range of factors including innovation, concept and consumer impact. This can be a physical or digital initiative – or both.

£ 145.00

Supplier of the Year

The cornerstone of the travel retail offering, suppliers, and their brands, must be innovative and collaborative to achieve recognition in this highly competitive arena. The best supplier to the global travel-retail sector of any size will be one that has provided the best support, competitiveness and customer satisfaction throughout the past year.

£ 145.00