Anna Somogyi has 20+ years of experience in marketing, sales, and strategy. She challenges the status quo to generate value for consumers and the industry. With a data-driven, consumer-first mindset, she seamlessly switches between strategy and execution. Anna led the launch of Mondelez WTR’s Category Vision, which unlocked the category’s power to invite unplanned store visits. After leaving the channel in 2015, she drove strategic marketing and sales programs in Mondelēz International’s biggest region, Europe. Passionate about mentoring and D&IE, she now leads Mondelez WTR’s marketing function, focusing on insight, marketing, and execution. By bringing world class standards to TR Anna hopes to make a difference.