The Categories

The entry deadline has been extended! Take a look at our 20 categories below. Entries must be submitted by the final deadline; Friday 8th July

You can select 'View Criteria' on each category below to see the individual criteria in relation to each of our categories. Once you have picked your category, you can select 'Enter Now' which will take you to the entries portal. You can also add more categories there by adding other categories to your basket.

Please note you will be required to submit physical product samples for the 'Star Product' categories as part of the judging process. Further information will follow once you have submitted your entry, physical products will need to be sent to our judges from Monday 27th June, arriving no later than Friday 8th July. 

Entries cost £125 + VAT. For further information on the entry process, click here . 

Airport of the Year

This award recognises the best airport globally that has done the most to prioritise its support to retailers throughout the turbulence experienced over the last 12 months, and demonstrate a culture committed to travel retail.
£ 125.00

Airport of the Year

  • A culture and commercial strategy supportive to travel retail
  • An adaptive and flexible approach to strategy, operations and financial models to strengthen and safeguard the airport’s commercial offering
  • The impact of the airport’s actions to navigate challenges on the retail business (can include retailer and customer satisfaction, sales, staff retention etc.)
  • Evidence of working collaboratively within the trinity to improve the customer experience
  • Demonstrate a commitment to sustainability across mentioned activities

Airport Retailer of the Year

This award honours the exceptional achievement/s by a company specialising in airport retail globally against the backdrop of the coronavirus crisis and its impact on travel retail.
£ 125.00

Airport Retailer of the Year

Please Outline:
  • How your business reacted and adapted to the challenges facing the airport retail sector over the past year
  • How you have transformed and reinvented your business through this period
  • What is your proudest achievement in the face of this challenge and how was it executed?
  • The impact of your actions on your business/employees/the community/the overall industry
  • Demonstrate a commitment to sustainability across mentioned activities

Best New Shop Opening

2021 saw global travel retail activities begin to rebound, albeit gradually. Many companies, however, took advantage of the down time afforded by the pandemic to focus on news developments with 2021 seeing several store openings.
£ 125.00

Best New Shop Opening

Judges will consider:

  • Retail innovation and animation of the environment
  • Quality of the retail design, layout format and concept
  • An engaging mix of international brands, categories and local products to meet the demand of the target consumer
  • Demonstrate an innovative offer and expertise for specialist and specific category concepts including new ideas to maximise sales during the pandemic
  • Demonstrate a commitment to sustainability across mentioned activities

Border, Downtown or Non-Airport Retailer of the Year

This award honours the exceptional achievements by a retailer operating in the Border, Downtown or Non-Airport channels against the backdrop of the global coronavirus crisis.
£ 125.00

Border, Downtown or Non-Airport Retailer of the Year

Please Outline:

  • How your business reacted and adapted to the challenges of the pandemic and those particular to the downtown retail channel
  • How you have transformed and reinvented your business through this period
  • What is your proudest achievement in the face of this challenge and how was it executed?
  • The impact of your actions on your business/employees/the community/the overall industry
  • Demonstrate a commitment to sustainability across mentioned activities

Campaign of the Year

The best travel retail campaign, activation, store opening or pop-up by a retailer, supplier or landlord, judged against a range of factors including innovation, concept and consumer impact. This can be a physical or digital initiative – or both. At a time when consumer interaction is challenged and needs have changed, the travel retail industry has had to think outside of the box and therefore judges will look for creativity from entrants.

£ 125.00

Campaign of the Year

Please Detail:
  • Quality and creativity of initiative in concept and design
  • A good match between concept and market trend
  • Demonstrate effective consumer engagement, positive reception
  • Demonstrate an innovative offer and expertise for specialist category concepts including new ideas to maximize sales during the pandemic
  • Demonstrate a commitment to sustainability across mentioned activities

Collaboration of the Year

As the industry faces its biggest challenge to date, there has never more emphasis on the strength and value of partnerships. This award acknowledges those who have worked together to grow business for all concerned.
£ 125.00

Collaboration of the Year

  • Please provide details of the partnership and the motivation behind it
  • How has the partnership helped maintain/grow business for all parties despite the challenges of the past year?
  • Demonstrate how the partnership can enhance the retail offer and customer experience
  • Provide details on the use and impact of tools such as digital technology, promotions, staff training
  • Demonstrate a commitment to sustainability across mentioned activities

Cruise or Ferry Line Retailer of the Year

This award honours the exceptional achievements by a retailer operating in the global cruise retail channel against the backdrop of the global coronavirus crisis.
£ 125.00

Cruise or Ferry Line Retailer of the Year

  • How your business reacted and adapted to the challenges of the pandemic and those particular to the cruise retail channel
  • How you have transformed and reinvented your business through this period
  • What is your proudest achievement in the face of this challenge and how was it executed?
  • The impact of your actions on your business/employees/the community/the overall industry
  • Demonstrate a commitment to sustainability across mentioned activities

Inflight Retailer of the Year

This award honours the exceptional achievements by a retailer operating in the inflight channel in against the backdrop of the global coronavirus crisis.
£ 125.00

Inflight Retailer of the Year

Please Outline:

  • How your business reacted and adapted to the challenges of the pandemic and those particular to the inflight retail channel
  • How you have transformed and reinvented your business through this period
  • What is your proudest achievement in the face of this challenge and how was it executed?
  • The impact of your actions on your business/employees/the community/the overall industry
  • Demonstrate a commitment to sustainability across mentioned activities

Online Travel Retailer of the Year

This award honours the exceptional achievements in the online market by a travel retailer over the past year.
£ 125.00

Online Travel Retailer of the Year

Please Outline:

  • How your business has leveraged and evolved in the online retail channel
  • Please outline your highlighted achievement/s from the past year and how they were executed. Provide details on the use and impact of online tools and social media
  • Demonstrate effective consumer engagement, positive reception and performance
  • How did your company leverage the online channel to mitigate the challenges of the coronavirus pandemic on your physical travel retail business?
  • Demonstrate a commitment to sustainability across mentioned activities

People & Planet Award

Open to individuals, team efforts or businesses in global travel retail that have shown an impressive commitment to environmental, social and governance factors through their activities over the past year – however small or localised – which have had a demonstrable positive impact on people and the planet.
£ 125.00

People & Planet Award

  • Tell us about your achievements and activities and how they were executed
  • The relevance of the particular activities/initiatives in global travel retail/ to your category
  • Evidence of positive impact from activities to people, communities and environment

Star Beauty Product of the Year

The Star Beauty Product of the Year award celebrates the hero product in this category in travel retail in the past 12 months, whether that is a new launch or an SKU that has stood the test of time. Judges will be looking for performance highlights, star quality and brand visibility. You must include travel retail market history, size and RRP details.
£ 125.00

Star Beauty Product of the Year

Please consider the following points in your answer:
  • Star qualities: appearance, design, packaging, pricing and versatility that goes above and beyond the competition in this category
  • Include performance/social media/GTR activation highlights if available
  • Highlight impactful campaigns and meaningful promotions for travellers in the current climate
  • Detail where possible a commitment to sustainability across mentioned activities

Please note you will be required to submit physical product samples as part of the judging process. Further information will follow once you have submitted your entry, physical products will need to be sent to our judges from Monday 27th June, arriving no later than Friday 8th July. In the event that you are unable to send your physical product to our judges due to exceptional circumstances, we encourage you to support your entry with a high-quality product video and multiple high-resolution images.

Star Confectionery & Fine Foods Product of the Year

The Star Confectionery & Fine Foods Product of the Year award celebrates the hero product in this category in travel retail in the past 12 months, whether that is a new launch or an SKU that has stood the test of time. You must include travel retail market history, size and RRP details.

£ 125.00

Star Confectionery & Fine Foods Product of the Year

Please consider the following points in your answer:

  • Star qualities: appearance, design, packaging, pricing and versatility that goes above and beyond the competition in this category
  • Include performance/social media/GTR activation highlights if available
  • Highlight impactful campaigns and meaningful promotions for travellers in the current climate
  • Detail where possible a commitment to sustainability across mentioned activities

Please note you will be required to submit physical product samples as part of the judging process. Further information will follow once you have submitted your entry, physical products will need to be sent to our judges from Monday 27th June, arriving no later than Friday 8th July. In the event that you are unable to send your physical product to our judges due to exceptional circumstances, we encourage you to support your entry with a high-quality product video and multiple high-resolution images.

Star Electronics, Toys, Gifts & Travel Accessories Product of the Year

The Star Electronics, Toys, Gifts & Travel Accessories Product of the Year award celebrates the hero product in this category in travel retail in the past 12 months, whether that is a new launch or an SKU that has stood the test of time You must include travel retail market history, size and RRP details.

£ 125.00

Star Electronics, Toys, Gifts & Travel Accessories Product of the Year

Please consider the following points in your answer:

  • Star qualities: appearance, design, packaging, pricing and versatility that goes above and beyond the competition in this category
  • Include performance/social media/GTR activation highlights if available
  • Highlight impactful campaigns and meaningful promotions for travellers in the current climate
  • Detail where possible a commitment to sustainability across mentioned activities

Please note you will be required to submit physical product samples as part of the judging process. Further information will follow once you have submitted your entry, physical products will need to be sent to our judges from Monday 27th June, arriving no later than Friday 8th July. In the event that you are unable to send your physical product to our judges due to exceptional circumstances, we encourage you to support your entry with a high-quality product video and multiple high-resolution images.

Star Jewellery & Watches, Fashion & Accessories Product of the Year

The Star Product across Jewellery & Watches/Fashion & Accessories (including sunglasses) Product of the Year award celebrates the hero product in this category in travel retail in the past 12 months, whether that is a new launch or an SKU that has stood the test of time. Judges will be looking for performance highlights, star quality and brand visibility. You must include travel retail market history, size and RRP details.
£ 125.00

Star Jewellery & Watches, Fashion & Accessories Product of the Year

Please consider the following points in your answer:
  • Star qualities: appearance, design, packaging, pricing and versatility that goes above and beyond the competition in this category Include performance/social media/GTR activation highlights if available
  • Highlight impactful campaigns and meaningful promotions for travellers in the current climate
  • Detail where possible a commitment to sustainability across mentioned activities

    Please note you will be required to submit physical product samples as part of the judging process. Further information will follow once you have submitted your entry, physical products will need to be sent to our judges from Monday 27th June, arriving no later than Friday 8th July. In the event that you are unable to send your physical product to our judges due to exceptional circumstances, we encourage you to support your entry with a high-quality product video and multiple high-resolution images.

    Star Spirits Product of the Year

    The Star Spirits Product of the Year award celebrates the hero product in this category in travel retail in the past 12 months, whether that is a new launch or an SKU that has stood the test of time. Judges will be looking for performance highlights, star quality and brand visibility. You must include travel retail market history, size and RRP details.
    £ 125.00

    Star Spirits Product of the Year

    Please consider the following points in your answer:

    • Star qualities: appearance, design, packaging, pricing and versatility that goes above and beyond the competition in this category
    • Include performance/social media/GTR activation highlights if available
    • Highlight impactful campaigns and meaningful promotions for travellers in the current climate
    • Detail where possible a commitment to sustainability across mentioned activities

      Please note you will be required to submit physical product samples as part of the judging process. Further information will follow once you have submitted your entry, physical products will need to be sent to our judges from Monday 27th June, arriving no later than Friday 8th July. In the event that you are unable to send your physical product to our judges due to exceptional circumstances, we encourage you to support your entry with a high-quality product video and multiple high-resolution images.

      Star Tobacco & New Generation Product of the Year

      The Star Tobacco & New Generation Product of the Year award celebrates the hero product in this category in travel retail in the past 12 months, whether that is a new launch or an SKU that has stood the test of time. You must include travel retail market history, size and RRP details.

      £ 125.00

      Star Tobacco & New Generation Product of the Year

      Please consider the following points in your answer:

      • Star qualities: appearance, design, packaging, pricing and versatility that goes above and beyond the competition in this category
      • Include performance/social media/GTR activation highlights if available
      • Highlight impactful campaigns and meaningful promotions for travellers in the current climate
      • Detail where possible a commitment to sustainability across mentioned activities

      Please note you will be required to submit physical product samples as part of the judging process. Further information will follow once you have submitted your entry, physical products will need to be sent to our judges from Monday 27th June, arriving no later than Friday 8th July. In the event that you are unable to send your physical product to our judges due to exceptional circumstances, we encourage you to support your entry with a high-quality product video and multiple high-resolution images.

      Star Wines Product of the Year

      The Star Wines Product of the Year award celebrates the hero product in this category in travel retail in the past 12 months, whether that is a new launch or an SKU that has stood the test of time. Judges will be looking for performance highlights, star quality and brand visibility. You must include travel retail market history, size and RRP details.
      £ 125.00

      Star Wines Product of the Year

      Please consider the following points in your answer:
      • Star qualities: appearance, design, packaging, pricing and versatility that goes above and beyond the competition in this category Include performance/social media/GTR activation highlights if available
      • Highlight impactful campaigns and meaningful promotions for travellers in the current climate
      • Detail where possible a commitment to sustainability across mentioned activities

      Please note you will be required to submit physical product samples as part of the judging process. Further information will follow once you have submitted your entry, physical products will need to be sent to our judges from Monday 27th June, arriving no later than Friday 8th July. In the event that you are unable to send your physical product to our judges due to exceptional circumstances, we encourage you to support your entry with a high-quality product video and multiple high-resolution images.

      Supplier of the Year

      The best supplier to the global travel-retail sector of any size will be one that has provided the best quality of service, competitiveness and customer satisfaction throughout the turbulence of the pandemic.
      £ 125.00

      Supplier of the Year

      Please Demonstrate:
      • Adapting the core portfolio to meet retailer and customer needs
      • A collaborative and supportive approach to meeting inventory challenges
      • Delivery of impactful campaigns and meaningful promotions for travellers in the current climate
      • Evidence of innovation and meeting changing market needs
      • A commitment to growing your category for the overall good of the industry
      • Demonstrate a commitment to sustainability across mentioned activities

      Team of the Year

      For this award, teams working in travel retail can nominate their outstanding achievements through the challenges of the past year, however small or localised. Judges will look for teams who have made a positive non-commercial impact, i.e. social or environmental.
      £ 125.00

      Team of the Year

      Please Demonstrate:

      • How and when the nominated team’s activity/s were implemented and the results achieved
      • How the team overcame specific challenges arising from the Covid-19 crisis
      • How the team and individuals went above and beyond their roles to impress
      • How this team’s activities made a positive impact from activities to people, communities and environment

      Technology Success Story of the Year

      This category is open to established or new technology innovations in travel retail from all stakeholders, whether that is a product, an app or a website.

      £ 125.00

      Technology Success Story of the Year

      • Describe the motivations and drivers behind the concept
      • Demonstrate how the technology has impacted positively on the travel retail sector/business and the customer
      • Entrants must show how the technology has resulted in measurable business benefits such as uptake by stakeholders; customers; effect on sales and customer satisfaction
      • Demonstrate a commitment to sustainability across mentioned activities